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FROM KRB TO SYNCE

Read how KRB laid the foundation for SYNCE and why we took that step. From our initial product choices to how we refined the brand into what SYNCE is today.

Van KRB naar SYNCE

Where it started

KRB stands for Chicken, Rice, and Broccoli: a simple base chosen by athletes for decades because it works. It wasn't "just a name," but a statement: Use what's always been proven to work.

At KRB, it was all about one thing: no deception and no empty promises. We're taking that standard with us.

The history of KRB

SYNCE didn't come out of nowhere. It started as KRB: small, messy, but driven by the desire to only sell what truly works.

Kip Rijst en Broccoli Over Ons
1.

The apartment

This is where it all started. Our first pallet of "Boykenas" pre-workout arrived, but we had no warehouse or storage. So the jars were everywhere: the kitchen, living room, behind the cupboard, and under the bed.

Kip Rijst en Broccoli Over Ons
2.

The garage box

Our first real storage facility. We could fit about three or four pallets in a garage, along with a table, chairs, and some boxes. It was quite exciting, as there were fixed costs involved.

Kip Rijst en Broccoli Over Ons
3.

The office

As we grew, we moved to an office. Boyke quit his permanent job to fully dedicate himself to KRB. We were able to create better content, hold live sessions, and work longer hours focused.

Kip Rijst en Broccoli Over Ons
4.

The company building

Moving to our own business premises made all the difference: space for pallets, a dedicated packing area, an office, and a space to create content. This laid the foundation for the birth of SYNCE.

From team and vision to the foundation of SYNCE

KRB was the foundation, but we wanted to take the next step. Not just in products, but also in the brand's identity. It needed to be more streamlined, transparent, and geared towards long-term development. SYNCE is that further development.

SYNCE
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