Joy Faber - Boykefit
I'm Joy. And if I had to describe myself in one word: hobby builder.
I've been training passionately for over 12 years now. Fitness has always been a huge part of my life. Over the years, I've tried literally everything the supplement world has to offer—from weight gainers to "testosterone boosters," from pre-workouts to all sorts of powders I didn't even know what was in them.
And honestly?
When I first started training, I had no idea about it either. I just thought, "It'll be fine."
From fanatic athlete to entrepreneur
Entrepreneurship had been on my mind for years, but I never knew exactly what or how. Until one day, I was sitting in the office, stuck in my 9-to-5 job, and thought:
I just want to order prepped chicken, rice, and broccoli for my meal prep. I looked up the domain name—and it was still available. That moment felt like a sign.
I claimed the name and decided: I'm just going to give this a try. Not necessarily to get rich. But to experience what it's like to build something myself. To generate my own money. To be an entrepreneur.
I started building a following through TikTok with a friend. It exploded faster than expected. Tens of thousands of views, a large following—but no product yet.
When I tried to actually launch meals, I ran into all the practical realities: HACCP, refrigeration, shelf life, shipping. It turned out to be much more complex than I'd anticipated. So I switched gears.
The first products—and the first insights. We launched a simple pre-workout: The Boykenas.
No extreme formula. No hype. Just something that worked. Everything was stored in my apartment. Within two months, everything was sold out. That was the moment I knew: this is serious. But at the same time, I also felt: "okay" products aren't going to make a difference.
THE BEGINNING OF KRB
I connected with CoachJP, someone with in-depth knowledge of supplements and ingredients. Together, we started developing products under the name KRB (Chicken Rice Broccoli): sleep formulas, pre-workouts, and pump products.
What started as a hobby grew into my full-time job. Yet, we still made compromises. Sometimes because of price. Sometimes because of delivery. Sometimes because certain ingredients were simply difficult. And then the real realization hit. The real problem: ignorance. I stopped looking at things from just an entrepreneur's perspective, and started looking at things from an athlete's perspective.
I thought back to myself 12 years ago. I took everything that was recommended. I had no idea what worked and what didn't. And that still happens today.
The market is full of supplements without proven effectiveness. But they sell in droves because people simply don't know what actually works. Not because they're stupid, but because no one explains it.
The origins of SYNCE
And that's how SYNCE was born. SYNCE isn't marketing, it's science. I decided to do things completely differently. No more compromises. No empty claims. No ingredients "just because it sounds good." Only scientifically proven products. Maximum dosages. Completely transparent.
Of:
- Clear explanation per product (such as a leaflet).
- QR codes with videos where I explain why each ingredient is included.
- All studies public on the website.
- And on each pot it is visible how much research underlies it.
FROM HOBBY PROJECT TO MISSION
What started as a way to generate income has grown into a mission to improve the supplement industry. SYNCE exists so that no one has to train the way I used to: blindly relying on marketing and muscle mass. I want people to understand what they're taking.
Why they take it. And what it actually does. So you no longer spend money on products that don't benefit your body.
That's why I do this.
DISCOVER SUPPLEMENTS USED BY Joy Faber
Power Formula Pre-workout
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Pump Formula Pre-workout
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Sleep Formula Sleep Supplement
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Flavoured Creatine Monohydrate
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FAQ ABOUT SYNCE
What makes SYNCE different from other supplement brands?
What makes SYNCE different from other supplement brands?
Many brands start with marketing and then add a formula. We do it the other way around.
We start with what's known in the literature about certain substances and dosages, and build our formulas around that. The label shows exactly what's in it and in what quantities. In the knowledge base, we explain why we use each ingredient, the dosages used in studies, and how those are reflected in our products. No claims, just evidence you can verify yourself.
What are your delivery times?
What are your delivery times?
Orders placed on a business day before 5:00 PM will be delivered the next day. Delivery times may vary in exceptional cases due to carrier delays.
Can I return my order?
Can I return my order?
You can return unopened and undamaged products within 30 days. For safety and hygiene reasons, we generally do not accept returns of opened packages. Our returns page explains how to register a return and the conditions for returning it.
How do I contact you?
How do I contact you?
You can contact customer support by filling out our online contact form or by emailing info@syncenutrition.nl. We respond to all inquiries within 24-48 hours.
